The Shaw Festival experience takes place in charming Niagara-on-the-Lake; on the shore of Lake Ontario, home to award-winning wineries, championship golf courses, luxurious accommodations, rich history and delicious culinary delights.

Niagara-on-the-Lake attracts 3 million visitors annually. The Shaw generates an economic impact of $107 million for Ontario with a regional impact of over $40 million.*

Fast Facts

  • The Shaw is a registered charity
  • Prominent tourism driver for southern Ontario
  • Four theatres attract audiences of 275,000+
  • 10 productions comprise the 2016 Season
  • 2016 season runs from April to October
  • 10,500 members renewing annually at 75%, 600 employees at peak season
  • Year-round profile is created through print, broadcast, outdoor media and online channels as well as collaborative initiatives with partners in both Canada and the United States
  • Annual operating budget of approximately $29 million

Demographic profile of Shaw patrons

  • High income earner
  • Well-educated
  • Female (61%) / Male (39%)
  • Majority of patrons are from the South Central / West Ontario Region
  • Lifestyle: seeks intellectual stimulation, is well-read; enjoys theatre, opera, music, art and literature; participates in social activities, travels, and enjoys good food and wine


* 2010 Economic Impact Study