Corporate Support
Be part of the 51st Season ~ Partner with us! The Shaw Festival is one of North America’s leading cultural organizations and we have various ways for your company to be involved.
The Shaw is nestled in historic Niagara-on-the-Lake; known for its beauty, charm and tranquility with award-winning wineries, culinary delights, historic sites, and prestigious accommodations. The Shaw presents an eclectic array of alluring comedies, musicals, dramas and classics.
The Shaw is a registered charity and a prominent tourism driver for southern Ontario, generating over $100 million in local activity annually. We draw visitors from a wide base including southern Ontario, Quebec and eastern border states.
Fast Facts
- The Shaw is a registered charity
- Prominent tourism driver for southern Ontario
- Four theatres attract audiences of 260,000+
- 11 productions comprise the 2012 Season with approximately 742 performances
- 2012 season runs from April to October
- 10,500 members renewing annually at 75%, 600 employees at peak season
- Year-round profile is created through print, broadcast, outdoor media and online channels as well as collaborative initiatives with partners in both Canada and the United States
- 2011 operating budget was $27 million (of which 70% was from earned revenue)
Demographic profile of Shaw’s patrons
- High income earner
- Well-educated
- Female (51%) / Male (49%)
- Age skews 45+
- Youth and Student Programs
- 64.5% from Canada / 34.2% from USA / 0.3% International
- Lifestyle: Seeks intellectual stimulation, is well-read; enjoys theatre, opera, music, art and literature; participates in social activities, travels, and enjoys good food and wine
For more information, please contact Shari Willerton at 1-800-657-1106, ext. 2397