Case Study - Shaw Festival Theatre

Nicole Underhay backstage
Case Study

Client Engagement:
PricewaterhouseCoopers LLP

THE PLAYER
PricewaterhouseCoopers LLP has more than 6,500 partners and staff all across Canada. They work to provide industry focused assurance, advisory and tax services for public, private and government clients. PwC has core values of excellence, teamwork, and leadership – values The Shaw shares.

THE MOTIVATION
PwC believes in corporate responsibility and community engagement, and they are an advocate for volunteerism. Though generous to the not-for-profit community, they also want to show support and appreciation to their clients.

PLAYING OUR PART
For decades PwC has supported the Shaw Festival through Corporate Membership, and in 2013 COO/CFO Kristian Knibutat joined our Board of Governors and holds the position of Treasurer.

To promote client engagement as well as increase their support, PricewaterhouseCoopers has become a Performance Host, and for several years has brought large groups to Niagara-on-the-Lake for a day at The Shaw.

On June 12, 160 executives, clients of PricewaterhouseCoopers LLP, and their families attended PwC Day at The Shaw. Guests were invited to attend one of two workshops with Shaw Company Members, followed by lunch on the South Lawn and a performance of Alice in Wonderland.

THE OVATION
“For several years now we have hosted PwC Day at The Shaw and for 2016, with Alice in Wonderland on the playbill, we were particularly excited. On June 12, PwC clients and their families were invited to Niagara-on-the-Lake to participate in one of two Alice themed workshops, followed by a lovely lunch on the South Lawn. After which our guests fell down the rabbit hole and into a performance of Alice in Wonderland. We had an overwhelming response to our invitation and those in attendance were engaged and excited. PwC Day at The Shaw provides our valued clients with a delightful experience, and provides PwC with a truly unique opportunity to network. We look forward to continuing this exciting firm tradition in beautiful Niagara-on-the-Lake!” – Kristian Knibutat, COO/CFO PricewaterhouseCoopers LLP


Purpose: Client Engagement
Level: Performance Host
Date: June 12, 2016
Guests: 160 (all ages)

Interested in finding out about how your company can create this type of exclusive experience?
Contact Tina Schmidt at 1.800.657.1106 ext 2001.

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